We are looking for a skilled and result-driven SEO expert to optimize a professional services website in the legal domain. The primary objective is to improve organic visibility, enhance keyword rankings, and drive high-quality, relevant traffic. The selected freelancer will be responsible for conducting a comprehensive SEO audit, identifying technical and on-page issues, and implementing actionable strategies to improve overall website performance. This includes optimizing meta tags, headings, content structure, and internal linking, along with ensuring proper indexing, crawlability, and site health. A strong focus on technical SEO is required, including improving page speed, fixing crawl errors, optimizing Core Web Vitals, and managing sitemap and robots.txt configurations. In addition, the freelancer should provide a well-researched keyword strategy aligned with the legal/intellectual property space and suggest content improvements or new content opportunities. Experience in off-page SEO and building high-quality backlinks will be an added advantage. We are looking for someone with proven experience, a strong understanding of search engine algorithms, and the ability to deliver measurable results. Familiarity with tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush is essential. The project will begin with a detailed audit and may extend into ongoing monthly SEO support based on performance.