We are looking for a Senior Designer to define the visual identity of a new global B2C eSIM store. We need a conversion-focused, minimalist design that feels like a modern FinTech app (e.g., Wise, Revolut, TradeRepublic, Monobank), not a cluttered telecom store. The Project: We are building a platform where travelers can buy digital data plans for 160+ countries. Crucial: 90% of our traffic is mobile. The design must be Mobile-First. Desktop is secondary. The Visual Strategy (Must Follow): Aesthetic: Clean, high-contrast, massive typography (Sans Serif), rounded corners (Bento Grid style), and plenty of whitespace. Imagery Mix: Hero Headers: We require High-Quality Lifestyle Photography. Real people using phones in specific destinations (e.g., A woman taking a selfie with the Pyramids; A guy checking maps near the Eiffel Tower). No generic stock photos. Icons/Process: Use Lottie-style illustrations for the "How it Works" steps. Minimalist and animated-ready. Trust Signals: You must incorporate compatibility logos (Apple, Samsung, Google Pixel, Xiaomi) cleanly to establish tech authority. Scope of Work (7 Key Views): Homepage (The Search Engine): Hero: High-impact title + "Search Destination" + "Select Days" input. Flow Logic: We follow the "Holafly" model. Users select Country + Days on Home -> Click Search -> Land directly on the Product Page with those options pre-selected. Trust Blocks: "No Roaming Fees", "Keep your Number", etc. Master Product Page (Conversion Core): Hero: Destination-specific lifestyle photo. Plan Selector: No Dropdowns. Use selectable "Cards" for Data Plans (e.g., 3GB, 5GB, Unlimited). Tech Specs: Clear icons for 5G/4G, Tethering, etc. Sticky Bottom Bar (Mobile): Price + "Buy Now" button always visible. Checkout: Frictionless, Guest Checkout default. Apple Pay/Google Pay prominence. Installation Guide: Visual step-by-step (styled like an Instagram Story timeline) using Lottie placeholders. User Dashboard ("My eSIMs"): Wallet-style UI showing active and expired plans. Affiliate & Loyalty Page: Visualizing "Refer a Friend" benefits. Displaying "Loyalty Points/Cashback" accumulation. Menu/Navigation: Simple mobile tab bar or clean header. Important Notes: Copywriting: We have a dedicated copywriter. You can use smart placeholders (e.g., "Headline goes here", "Value prop") for now. Deliverable: Figma files (Auto-layout preferred) ready for development.