Key tasks include: Website Content Improvement: Rewrite or polish existing pages (Home, About, Safari Packages, Contact, etc.) Ensure content sounds natural, engaging, and personalized — not AI-generated. Create strong calls-to-action to encourage inquiries and bookings. Safari & Travel Content Writing: Add descriptive, emotion-rich safari itineraries and destination pages (e.g., Serengeti, Ngorongoro, Tarangire, Materuni). Write blog posts or travel articles about Tanzania safaris, wildlife, and travel tips. Image Selection & Enhancement: Source or recommend high-quality, royalty-free safari photos (wildlife, guests, landscapes). Ensure consistent and attractive visuals across the website. SEO Optimization: Keyword research specific to Tanzania safaris and Ruach Adventures’ services. Optimize meta titles, descriptions, and headers. Improve internal linking, readability, and mobile SEO performance. Basic technical SEO audit (speed, structure, and ranking issues). Suggestions for blog topics and ongoing content strategy. What I’m Looking For: A freelancer with proven experience in travel or safari-related content writing. Knowledge of SEO best practices. Good eye for visual storytelling and brand presentation. Clear communication and professional delivery. Deliverables: Revised web copy for all key pages. A list or folder of selected professional safari images. SEO-optimized metadata and keyword report.