Our website is moving into its next release and the centrepiece is a loyalty program that genuinely earns repeat visits. My primary objective is exactly what the headline suggests—I need a Product Manager who can own the loyalty-program design from concept through launch. Here is the current landscape you will step into: • Audience: both existing and new customers, so the experience needs to feel instantly rewarding to long-time users yet enticing for first-timers. • Core feature set already approved: point-based rewards, tiered membership levels and a referral bonus mechanism. These three pillars form the non-negotiables; how we surface them in the UX, how we tune the earning curves and how we communicate value are the questions you will answer. Scope of work – Translate business objectives and customer research into a clear product strategy, roadmap and measurable success metrics. – Create detailed feature specifications, user flows and acceptance criteria for engineering and design. – Collaborate daily with UX/UI, engineering and marketing to iterate prototypes, run usability tests and refine the program before release. – Plan the rollout: migration path for existing users, onboarding sequence for newcomers, and data dashboards for internal stakeholders. I value lean discovery practices, data-driven decisions and crisp documentation (Figma, Miro, Jira/Confluence are in play here). If you have launched loyalty or rewards products before and can point to the retention or engagement lift they achieved, you’ll fit right in. Deliverables 1. Product brief & success metrics 2. Feature spec pack with wireframes 3. Prioritised backlog and phased roadmap 4. Launch plan including KPI dashboards and feedback loop I’m ready to start as soon as you are. Let’s make a loyalty program users love and the business feels in its numbers.