Our boutique Pilates studio in Dubai is ready to relaunch Google Ads with one clear objective: turn search-driven clicks from local residents into class bookings and trial sign-ups. The account exists but has been paused, so you’ll either reactivate it cleanly or rebuild it from scratch—whichever achieves faster, more cost-efficient results. Scope of work • Plan and launch Google Search campaigns only, organised by highly relevant Pilates-related keywords, ad groups and responsive search ads. • Apply all useful extensions (sitelink, callout, location, call) and build an effective negative-keyword list to keep the spend focused. • Configure conversion tracking for our web form and online booking tool so cost-per-lead shows inside both Google Ads and GA4. • Provide a short hand-over guide that explains the structure and shows where I can pull weekly performance metrics once you finish. Acceptance criteria – Campaigns approved and running in the Dubai market. – Conversions logging accurately within 24 hours of go-live. – Initial cost-per-lead trending toward our internal target during the first two weeks of optimisation. Everything else—display, video, remarketing—can wait until the search funnel proves profitable, so your full focus is on high-intent traffic that fills our reformer and mat classes right away. If you know how to squeeze the most out of Google Ads for lead generation, I’m eager to get started.