. CAMPAIGN OVERVIEW Objective: Grow a strong TikTok following by combining professional insight with light, engaging, and relatable content. The goal is to show the human and approachable side of All Life Sciences while positioning it as Malta’s leading hub for pharmaceutical consultancy, recruitment, and education. Primary Goals: Build brand awareness in Malta and across Europe Engage audiences through informative and entertaining videos Attract potential clients, candidates, and learners Direct traffic to the All Life Sciences website and other platforms 2. TARGET AUDIENCE Pharmaceutical professionals working in regulatory affairs, quality assurance, pharmacovigilance, research, or manufacturing Students and graduates in pharmacy, chemistry, and life sciences Healthcare and wellness professionals exploring career opportunities General audiences curious about science, compliance, and the pharmaceutical world 3. CONTENT THEMES AND SERIES 1. “Did You Know?” (Curiosity Series) Short videos sharing surprising, unusual, or fascinating facts from the world of pharmaceuticals and science. Examples: This drug was discovered by accident while trying to make ink remover. Even water can kill you – the science of overhydration. Why are pill bottles orange? Style: Fast-paced, visually engaging, and built around curiosity hooks. 2. “Pharma in Real Life” (Consultancy Side) Relatable moments and humorous takes on the consultancy and compliance world. Examples: When your client sends 120 SOPs to review by Friday. Auditors asking: “Can I see your CAPA log?” A day in the life of a regulatory consultant in Malta. Style: Office humour, light storytelling, real behind-the-scenes snippets. 3. “The Science Behind It” Short, clear educational videos explaining pharmaceutical and regulatory concepts in simple terms. Examples: What really happens in Pharmacovigilance. How Malta connects Europe and Africa in pharmaceutical trade. Good Manufacturing Practice explained simply. Style: Professional yet engaging visuals with clear on-screen text. 4. “Meet the Team / Work with Us” (Recruitment) Videos introducing team members and career insights into the pharma industry. Examples: From pharmacy to consultancy: Amy’s story. Top three skills every pharma recruiter looks for. A look at how we match professionals to leading companies. Style: Friendly, authentic, short interviews or day-in-the-life clips. 5. “Academy Insights” Highlighting courses and training opportunities available through the All Life Sciences Academy. Examples: Five signs you would be great in Pharmacovigilance. Why regulatory affairs is more interesting than you think. Study online, advance your pharma career – from Malta to the world. Style: Inspirational voiceovers with clear visuals and motion text. 6. “Pharma Skits and Memes” Light humour and short sketches related to the pharmaceutical workplace. Examples: When you finally finish a validation report at 2 a.m. That one QA person who says “no” to everything. When the CRO emails “please find attached…” and you know what’s coming. 4. CONTENT STRUCTURE AND STYLE Duration: 20–40 seconds (maximum 60 seconds for educational videos) Hook: Capture attention in the first three seconds Captions: On-screen, in All Life Sciences blue, always branded Logo: Subtle watermark in bottom-right corner Tone: Professional yet approachable; confident and human CTA: “Follow All Life Sciences for more insights into pharma consultancy, recruitment, and education.” 5. VISUAL STYLE GUIDE Colours: All Life Sciences blue (#2493ff), white, and light silver Font: Clean sans-serif (matching logo style) Transitions: Smooth jump cuts and zooms with subtle motion graphics Backgrounds: Labs, offices, or minimalist clean spaces 6. CONTENT SCHEDULE Frequency: Three to four posts per week. Day Theme Example Monday Pharma in Real Life Regulatory consultant starter pack Wednesday Did You Know? The drug that came from mould Friday Academy Insights What is Pharmacovigilance really? Sunday Pharma Skit Auditors be like... 7. GROWTH STRATEGY Reply to comments with short follow-up videos Use trending audio with pharma-related captions Collaborate with local pharmacists and healthcare professionals Cross-post selected videos to Instagram Reels and YouTube Shorts Pin three core videos to the TikTok profile: Who We Are What We Do Start Your Pharma Career 8. HASHTAG STRATEGY #AllLifeSciences #Pharma #Pharmacovigilance #RegulatoryAffairs #PharmaJobs #ScienceTok #PharmaConsultancy #HealthcareInnovation #Malta #PharmaAcademy #LifeSciences