I’m rebuilding my ecommerce site and I want every word on it to work as hard as I do. The objective is simple and measurable: turn visitors into buyers of our physical products. To make that happen I need fresh, conversion-focused website copy that balances brand voice with clear calls-to-action. Here’s what I’m looking for: • Homepage hero section, value proposition, and CTA copy • Product category blurbs and up to ten individual product descriptions (around 120-150 words each) • An “About Us” story that builds trust and nudges users toward purchase • Checkout/abandoned-cart micro-copy that reduces friction and reinforces urgency Everything should be optimised for clarity, SEO-friendly without keyword stuffing, and written in American English. I’ll provide existing brand guidelines, audience personas, and basic feature lists for each item; you’ll turn them into persuasive benefits and a seamless narrative. Please share two or three live URLs where your words have demonstrably lifted sales, along with a quick note on your approach to headline testing or A/B optimisation. If you can start this week, let’s talk.