I have a catalogue of products that needs fresh, persuasive descriptions specifically written for business professionals who evaluate solutions on value, ROI, and ease of implementation. Each item currently has only technical specs; what I need is copy that turns those specs into clear business benefits, showcases differentiation, and prompts decision-makers to take action. Scope • Write new product descriptions (approx. 150–200 words each) in a compelling, benefit-led style. • Embed persuasive language while keeping claims factual and verifiable. • Speak directly to pain points and goals common to corporate buyers—cost savings, efficiency gains, scalability, and risk reduction. Acceptance Criteria 1. Every description opens with a strong value proposition. 2. Features are translated into at least three concrete business benefits. 3. Tone remains consistently persuasive without slipping into hype or jargon. 4. Copy is delivered in an editable Word or Google Doc, ready for publishing. I’ll supply the current specs, buyer personas, and any competitive talking points as soon as we start. Turnaround for the first batch of five products is one week; we’ll review together before proceeding to the rest.