I run an online perfume shop that’s starting to look dated and it’s showing in both bounce-rate and cart abandonment. I want the site to feel fresh, modern and minimalistic while also loading faster and guiding visitors smoothly from discovery to checkout. Scope of work • Redesign and build a new homepage: hero section, best-seller carousel, fragrance family filters, trust badges, and an elegantly simple footer. • Elevate visual design across typography, colour palette and imagery so every element feels refined yet uncluttered. • Streamline user experience: clearer navigation, intuitive search, mobile-first layouts and subtle micro-interactions that encourage add-to-cart. • Optimise site performance: clean, lightweight code, compressed assets, core-web-vitals-friendly techniques and CDN configuration advice. Acceptance criteria Expertise in Wordpress I’ll provide brand guidelines, current source files and staging credentials on award. Looking forward to collaborating with a designer-developer who can blend aesthetics, UX know-how and performance tuning into one seamless refresh.