Project Type: One-time setup Timeline: 1 week max We’re looking for an experienced Paid Ads Specialist to set up Facebook and Instagram retargeting ads for our Kajabi website. This is a technical setup project and not day-to-day campaign management. The goal is to ensure that we can track visitors properly, identify who’s not on our email list, and retarget them with tailored ads to re-engage or subscribe. What You’ll Do - Set up Meta Pixel tracking on Kajabi (via header or integration) - Configure key conversion events (page view, lead, purchase, etc.) - Verify tracking using Meta Events Manager - Build custom audiences (Kajabi visitors, excluding subscribers) - Create retargeting campaigns in Facebook Ads Manager - Add 1–2 ad creatives (we’ll provide visuals + copy) - Configure placements (FB + IG), budget, and conversion optimization - Test and verify end-to-end tracking (Kajabi ? Meta ? CRM/email list) - Deliver a short Loom or written walkthrough so we can maintain the setup You Should Have Proven experience with: - Kajabi + Facebook Pixel - Event tracking & retargeting setup - Meta Ads Manager With a strong understanding of: - Funnels and conversion tracking - Custom audiences and exclusions - Excellent documentation and communication skills Deliverables - All systems live and verified - Working retargeting campaign - Checklist or Loom walkthrough showing setup - Short summary of how to adjust audiences or duplicate the campaign later To Apply, submit the following: - A short summary of your experience with Kajabi and Meta Pixel setup - A screenshot or link to a previous project (if possible) - Your estimated timeline and project quote