I need my Squarespace-based store fine-tuned so that I can bring buyers over from eBay and complete sales on my own site instead of paying marketplace fees. The work breaks down into two connected parts: 1. On-site optimisation • SEO: research high-intent keywords, rewrite meta titles/descriptions, add structured data and fix any crawl issues so product pages surface in Google. • Image optimisation: compress existing images without quality loss and generate alt tags to boost ranking and speed. • UX upgrades: streamline navigation, refine content layout and ensure the entire store is fully mobile-responsive so visitors who arrive from an eBay link experience a smooth path to checkout. 2. Traffic hand-off strategy from eBay • Rework my eBay listings to include compliant calls-to-action that invite shoppers to visit the website for full product ranges, bundles or promos. • Set up tracking (UTM parameters + Google Analytics) so I can see exactly which listings drive sessions and sales. • Provide a short playbook outlining how to keep listings updated and continue growing organic traffic over time. Deliverable: an optimised, faster site with clear UX improvements, image compression completed, SEO foundations in place, and a documented eBay-to-site funnel I can measure and repeat.