Odoo 18 Marketing Automation Expert – Lead Scoring & Dynamic Workflows (Stone/Industrial Sector) Description We are looking for an Odoo 18 Expert to design and implement a complete Marketing Automation system for our company in the Stone/metal, floorcare . The goal is to transform our website leads into a high-conversion sales machine using the latest Odoo 18 features. Key Requirements & Workflows: Lead Capture & Geo-Segmentation: Configure website forms to automatically segment leads by Country (Spain vs. International) and Sector (Stone/Architecture/Construction). Dynamic Marketing Campaigns: * Create automated email/SMS/WhatsApp journeys based on user input. Example: If Lead = Spain + Stone Sector → Send "Spanish Stone Catalog" + "Local Case Studies". Advanced Lead Scoring: Implement a scoring system where interactions (email opens, clicks on price lists, website visits) trigger internal activities for the sales team. CRM Integration: Automate stage changes in the CRM (e.g., move to "Qualified" when score > 50). WhatsApp Integration: Set up automated WhatsApp triggers for high-intent leads. What we are looking for: Proven experience with Odoo 18 (specifically Marketing Automation and CRM modules). Ability to create visually appealing email templates (Odoo Mass Mailing). Knowledge of Server Actions and Python (if custom logic is needed for segmentation). Fluent in Spanish or English. Deliverables: Fully functional automated workflows. Documented Lead Scoring rules. Short training session (via Zoom/Meet) on how to manage the flows. Habilidades Requeridas (Skills) Odoo (Imprescindible) Marketing Automation CRM Python (para acciones de servidor avanzadas) Email Marketing