Our new EP drops on April 19, so willoriamusic.com has to feel as fresh as the music itself and, most important, convert visitors into customers and subscribers. What I need done • Re-design the homepage around sales: a merch carousel showcasing best-selling items, paid downloadable tracks, and an embedded Mailchimp sign-up block so fans can grab our VIP offers the moment they land. These exist but will need tweaking • Swap the current hard-coded tour grid for the Bandsintown widget and use the same widget wherever tour dates appear. • Build a clean landing page that sells the list: one simple form tied to Mailchimp, delivering a VIP download on confirmation and triggering a short upsell autoresponder sequence. • Tidy up WooCommerce: streamline product categories, purge unused plugins, and make sure Stripe payments run without hiccups. • Configure secure, expiring digital-download links so buyers instantly receive single tracks, full albums, and the exclusive subscriber-only content. • Create a lightweight “industry” page with a password-protected EPK link for press and promoters. Current pain points The merch page looks bland and the whole site feels sluggish and slow. Success criteria 1. Homepage carousel renders quickly on mobile and desktop. 2. Paid downloads and VIP freebies deliver automatically after purchase or sign-up. 3. Mailchimp list segments correctly; autoresponders send without delays. 4. Bandsintown widget displays dates responsively, no duplicate tour info. 5. Stripe test and live payments both complete without errors. 6. Pages score at least 85 on Google PageSpeed. The stack is WordPress (Uncode) with WooCommerce, WooCommerce Stripe Gateway, and Mailchimp; feel free to recommend lightweight performance plugins as long as they don’t bloat the site. Deliver the refreshed site, ready to flip live no later than three days before release day, so I have breathing room for final testing and promotion.