# **Website Brief – Daves Removals & Sons** ## **1. Business Overview** **Business Name:** Daves Removals & Sons **Industry:** Removals / Moving Services **Business Type:** Family‑run, local service provider **Website Purpose:** - Generate high‑quality leads - Clearly present our services - Build trust and credibility - Make it easy for customers to request quotes **2. Website Objectives** The website should: - Present a professional, modern, trustworthy brand - Be fully mobile‑responsive - Load quickly and perform well - Make contacting the business effortless - Highlight our family‑run values and reliability - Clearly showcase all services - Use strong, visible calls‑to‑action (CTAs) throughout --- **3. Required Pages** ### **A. Homepage** **Purpose:** Introduce the business and drive quote requests. **Key Elements:** - Hero banner with strong headline + sub‑headline - Prominent CTAs (Get a Quote, Call Now) - Short business introduction - Overview of main services - “Why Choose Us” section - Testimonials preview - Contact details in footer ### **B. About Us** **Purpose:** Build trust and show our story. **Content Requirements:** - Background of the business - Family‑run history - Experience, values, and mission - Team photo (optional but preferred) --- **C. Main Services Page** **Purpose:** Display all services clearly. **Services to include:** - Home Removals - Office & Commercial Moves - Packing & Unpacking - Furniture Transport - Storage Solutions (if applicable) - Local & Regional Moves Each service should include: - Short description - Relevant image or icon - CTA button (“Request Quote”) --- **D. Individual Service Pages (Recommended for SEO)** Each service should have its own dedicated page with: - Detailed service description - What’s included - Pricing notes (if applicable) - FAQs - CTA button --- *E. Testimonials / Reviews** **Purpose:** Build credibility and trust. **Content:** - Customer reviews - Star ratings - Optional customer photos --- ### **F. Contact Page** **Purpose:** Make contacting the business simple. **Must include:** - Phone number - Email address - Contact form - Service area - Operating hours - Optional map integration --- ### **G. Quote Request Page** **Purpose:** Capture detailed leads. **Form Fields:** - Name - Phone - Email - Pickup address - Drop‑off address - Move date - Item details - Additional services required --- ## **4. Design Requirements** ### **Style** - Clean, modern, and trustworthy - Family‑friendly and approachable - Professional tone ### **Colour Palette (Suggested)** - Navy blue (trust) - White (clean) - Orange or yellow (accent/energy) ### **Typography** - Bold, clear headings - Simple, easy‑to‑read body text *Images Needed** - Team photos - Truck photos - Packing/moving images - Optional before/after shots --- ## **5. Technical Requirements** - Fully mobile‑responsive - Fast loading speed - SEO‑friendly structure - SSL certificate (HTTPS) - Contact form with email notifications - Click‑to‑call button for mobile - Optional Google Maps integration - Basic on‑page SEO (titles, meta descriptions, alt text) --- ## **6. Functionality Requirements** - Quote request form - Contact form - Sticky header with phone number - Social media links (if available) - Optional testimonials slider - FAQ accordion section --- ## **7. Content Requirements** The designer/developer will need: - Business description - Service descriptions - Photos (team, trucks, jobs) - Logo (or request for logo design) - Contact details - Testimonials - Service area list I like it to be something like - https://www.kentremovalsstorage.com.au/removalists-sydney-removals