I’m ready to hand over the full design-build-launch cycle of my new Shopify store for a fishing-tackle brand whose main objective is to drive sales. The aesthetic I have in mind is modern and sleek—clean lines, crisp product photography, and an interface that feels fast on both desktop and mobile. Key elements I need you to deliver: • A custom, fully responsive Shopify theme that highlights rods, reels, lures, lines, and accessories through intuitive navigation and robust filtering. • A homepage anchored by a featured product carousel to surface best-sellers and current promotions at a glance. • Streamlined, one-page checkout and cart optimization to reduce friction and lift conversion rates. • SEO-ready structure, Google Analytics integration, and page-speed tuning so the site loads quickly and ranks well from day one. • Launch support, including basic staff training on product uploads, order management, and theme tweaks. I’ll supply product data, branding assets, and copy as soon as we kick off. If you have a proven track record with Shopify Plus features such as advanced filtering apps, upsell scripts, or custom Liquid sections, let’s talk timelines and milestones so we can get this store live and selling.