I’m ready to give my beauty-product storefront a complete makeover on Shopify, shifting to a clean, minimalist aesthetic that pairs perfectly with neutral tones. The goal is a site that feels airy, loads fast, and lets customers glide from homepage to checkout without friction. Here’s what I need from you: • Customise or build a lightweight Shopify theme that reflects a neutral palette across every element—typography, buttons, banners, and product pages. • Re-skin all existing assets so the new colour scheme stays consistent from the header through to automated emails. • Integrate essential storefront features: a native product-review module that sits neatly below each item and a prominent email-signup form connected to my email platform of choice. • Configure backend automations—order and shipping confirmations, abandoned-cart reminders, and post-purchase review requests—so they trigger reliably and carry the new branding. • Test responsiveness, page speed, and navigation flow on desktop and mobile before hand-off, delivering a ready-to-launch store. I’ll supply current store access, brand imagery, and any copy updates; you’ll bring the design finesse and Shopify expertise to make the new site both beautiful and bulletproof. If you’ve taken beauty or lifestyle shops from bland to brilliant before, I’d love to see examples and hear how soon we can start.