A new health & beauty brand is ready to go direct-to-consumer and the store must feel as clean and calming as the products themselves. The job is to design and configure a Shopify site that keeps the visual language minimalist—ample white space, restrained colour palette, crisp typography—while still guiding shoppers smoothly from discovery to checkout. Core requirements • Theme selection or custom theme that supports a stripped-back, content-forward look on desktop and mobile • Built-in customer reviews on every product page, styled to match the overall aesthetic • Collection and product filtering kept subtle and intuitive (native Shopify options are fine; no heavy apps that bloat load times) • Complete page set-up: home, collections, individual products, about, contact, FAQ, and policy pages • Payment, shipping, and tax configurations fully tested in a live-payment sandbox • Basic on-page SEO (titles, meta descriptions, alt text) so the site is launch-ready • Handover package with theme files, brand style guidelines, and a short Loom video walking through routine updates Acceptance criteria 1. Lighthouse performance score of 85+ on both mobile and desktop. 2. Customer reviews flow displays correctly and is editable from the Shopify admin without extra coding. 3. All pages pass Shopify’s theme check with zero critical errors. You are free to use Dawn, Impulse, or a lightweight custom build—whichever achieves the cleanest result while remaining easy for my team to maintain. Deployment will be on my existing Shopify account; I’ll provide collaborator access as soon as we agree on the timeline.