I need a specialist who can take full ownership of campaign setup and management for my Indian D2C brand on Facebook and Instagram. Your mandate is to drive profitable growth—moving ad spend from roughly ₹50 K to ₹3 L+ per month while safeguarding ROAS. You will plan and launch campaigns, wire up the Pixel and Conversion API, and build out view-content, add-to-cart, and abandoned-checkout retargeting flows. Daily optimisation of ROAS, CPA, and CTR is expected, alongside rapid scaling of winning ad sets. We will collaborate on creative direction—UGC, reels, and strong hooks—but you’ll run the A/B tests on audiences, creatives, and landing pages to decide what stays and what gets cut. Weekly reports must go beyond vanity metrics to explain what worked, why it worked, and the next experiments you intend to run. To help me pick the right partner, attach evidence of past success: ROAS screenshots and client testimonials from Indian Shopify-based D2C or e-commerce campaigns are essential. Acceptance criteria • Pixel and Conversion API track 100 % of events accurately. • Retargeting audiences populate and spend within 48 h of launch. • First profitable sale within seven days of go-live. • Weekly ROAS meets or exceeds the agreed target, documented in your report.