The assignment is to build a complete lead-generation campaign inside Meta Ads Manager, taking it from a blank account (or existing assets) to a fully live campaign that is ready to capture qualified leads. Scope • Select the proper “Lead Generation” objective and structure the campaign, ad sets, and ads so they are easy for me to read and later optimise. • Configure targeting (custom audiences, look-alikes, detailed interests, locations, age, etc.) based on the brief I will provide. • Prepare and attach the on-platform Instant Form, making sure fields map correctly to my CRM webhook (I’ll share the endpoint). • Upload the creative assets I supply, write primary text, headline, and descriptions that match brand guidelines, then route for my approval before launch. • Verify tracking: Meta pixel (already installed on the site) and Conversions API are firing; test events in Event Manager. • Hand over a short loom walkthrough or PDF showing where key settings live so I can monitor performance once the ads go live. What I’ll review in your bid Please focus on your experience deploying Meta lead-gen campaigns—industries served, average CPL improvements, or any noteworthy results. A concise paragraph or two is fine; no need for long proposals. The campaign is meant to be set up once; ongoing optimisation is not part of this job. Once I confirm everything is working and leads are flowing, the project is considered complete.