Looking for a dedicated freelance WordPress specialist for a long-term collaboration with Optimoore Hello, My name is Chris de Jong, and I am currently building Optimoore. With Optimoore, I help businesses create a strong, professional, and consistent digital presence. For me, this goes far beyond just having a good-looking website. It is about the complete picture: positioning, branding, online presentation, website development, SEO, and professionally set up communication channels such as email, social media, and WhatsApp Business. Everything needs to work together and form one clear, trustworthy, and recognizable digital identity. To further build Optimoore, I am looking for a dedicated freelance partner who can build, optimize, and professionally deliver websites for my clients. I am specifically not looking for someone for a one-off assignment, but for someone I can work with on a long-term basis. I am looking for someone who is technically strong, has a good eye for design and detail, understands how to present a business professionally online, and builds websites that not only look good, but also function logically, create trust, and generate results. The collaboration is structured as follows: I focus on the client, the positioning, the briefing, and the overall project direction. You are then responsible for the technical and visual execution of the website: from structure and layout to development, optimization, refinement, and final delivery. I am looking for someone who can work independently, takes ownership, thinks along where needed, and communicates clearly. Once a project starts and you have access to the hosting, WordPress environment, and relevant tools, I expect you to take the process seriously and manage it properly until everything is fully in place. I am not looking for someone who simply fills in a template and considers the work done once it looks “decent enough.” I am looking for someone who understands the difference between an average website and a website that feels truly professional, builds trust, and genuinely fits a business that wants to communicate quality. A good match will start with the Optimoore website itself. This will not only be the first project of our collaboration, but also the most important example of what we can build together. This website needs to be executed at a high level of detail, because it will be the public face of my business and the foundation of what I will later offer to clients myself. The Optimoore website must immediately reflect what the brand stands for: calmness, quality, structure, professionalism, and trust. I do not want a standard WordPress website that feels like a quickly assembled template. I want a thoughtfully built website that clearly shows that Optimoore helps businesses take their complete digital presentation to a higher level. The style should be clean, modern, and professional, without unnecessary clutter. A visitor should instantly understand what Optimoore does, who it is for, and why it is valuable. What is especially important to me is that the website is not built in a generic or vague way, but is genuinely aligned with the Dutch market. I am looking for someone who understands how Dutch business owners search, compare, and make decisions. Someone who understands what kind of tone of voice creates trust in the Netherlands, how to position services logically for Dutch businesses, and how to structure a website around what business visitors need in order to make contact. SEO must be taken seriously from the beginning. Not as an afterthought, but as a core part of the foundation. I expect careful thinking about keywords, search intent, page structure, URL structure, internal linking, and how potential clients in the Netherlands search for these kinds of services. I am looking for someone who can independently perform keyword research for the Dutch market and translate those insights into the structure, content, and overall build of the website. I also want the websites to go beyond static presentation alone. The right person should be capable of building dynamic websites where needed. This means being able to create websites with flexible, scalable structures and dynamic functionality, such as reusable content sections, dynamic service pages, custom post types, filtered content, expandable page structures, or other smart WordPress solutions that allow a website to grow professionally over time. The website should not only look strong on launch, but also be built in a way that is future-proof, manageable, and flexible. For me, a professional website should include the following as a minimum: a strong and clear homepage with clear positioning, trust, and conversion focus logical service pages with strong content that match relevant search intent a convincing about page and a contact page that feels professional and encourages action where relevant, additional pages such as process, cases, FAQ, or supporting SEO pages a clear page structure and scalable setup that allows the website to grow over time a professional visual style that feels calm, modern, credible, and well-finished strong responsiveness across desktop, tablet, and mobile a clean technical setup without messy workarounds or unnecessary dependencies strong performance and loading speed, including proper image optimization and a clean build a clear heading structure, logical content blocks, and strong readability a strong CTA structure and a logical conversion path toward contact or inquiry a solid technical SEO foundation, including titles, meta descriptions, URL structure, internal links, alt texts, sitemap, indexation settings, canonicals, and redirects where needed a correct setup for Google Search Console and analytics, so performance can be monitored properly after launch well-configured forms, good email deliverability, basic security, error-free functionality, and a professional final finish a website that is not only visually strong upon delivery, but also maintainable, transferable, logically built, and scalable the ability to develop dynamic website structures and functionality where required, instead of only static page-based builds For me, quality is found in the combination of content, technology, design, SEO, speed, trust, and refinement. I am looking for someone who is sharp on all of these aspects and does not stop when something is “roughly good enough,” but only when it is truly professional. In a collaboration, the following matters to me: reliability and keeping agreements clear and professional communication independence and ownership attention to detail and a high quality standard thinking in solutions and improvements understanding of the Dutch market, with a preference for working in proper Dutch the intention to build together for the long term, rather than only completing isolated tasks It is also important to me that the work is done properly. No half-finished deliveries, no unclear plugin choices, no messy backend, and no dependency on solutions that become difficult to manage later. I am looking for someone who works cleanly, builds logically, can explain their choices, and delivers a website that can go live professionally and remain easy to manage afterwards. Over time, I also see opportunities for further growth together. It may happen that I ask you to create an initial concept or demo setup for a potential client. This does not have to be a fully developed website, but it should be a professional first impression that helps demonstrate what is possible. If that leads to an actual assignment, that would of course become a paid project. Are you strong in WordPress, website structure, dynamic website development, SEO, conversion, performance, and online positioning for the Dutch market, and does this way of working appeal to you? Then I would love to receive: your portfolio with relevant websites a short explanation of your workflow from start to launch your experience with WordPress, SEO, and websites for Dutch businesses your pricing indication or preferred way of working your availability why you believe you are a strong fit for what I want to build with Optimoore I am not looking for a standard freelancer for occasional assignments, but for a serious partner who delivers quality, takes responsibility, and wants to build something strong together for the long term. Kind regards, Chris de Jong Optimoore