I’m preparing to open a sugaring and aesthetics studio in New Jersey and need to dominate the map pack the moment the doors open—especially for Brazilian services. The assignment is strictly local: no backlink campaigns, no blog creation, no broad national play. Scope of work • Build a brand-new Google Business Profile from scratch, completing every field with accurate NAP, service descriptions and strong visuals. • Research and weave in high-intent local keywords—priority on “Brazilian services,” with supporting sugaring and waxing phrases—so we rise for “near me” searches. • Optimise categories, attributes, service menu, FAQs and geo-tagged photos to send the right local signals and secure higher Google Maps rankings. • Audit existing citations, create any missing ones and correct inconsistencies to keep NAP perfectly aligned across the local ecosystem. Milestone structure The project will move through clear checkpoints: Google Business Profile creation, optimization, citation cleanup, and verification. Each milestone is reviewed and approved once agreed deliverables are completed and visible. Success criteria Successful setup and optimization of a fully verified Google Business Profile aligned with local SEO best practices, targeting high-intent “Brazilian” and related services. Initial improvements in Google Maps visibility, impressions, and discovery queries are expected as the profile gains traction. To move forward, please share live examples where your Google Business Profile work pushed a local business into the coveted three-pack and outline your method in plain English—no buzzwords required. Proposals will be reviewed during the holiday break, with execution beginning in early January. Ranking guarantees are not expected; correct execution, transparency, and local SEO best practices are the priority. Required skills & experience • Proven experience with Google Business Profile setup and optimization • Strong understanding of Google Maps / Local Pack ranking factors • Local SEO for service-based businesses (salon, spa, clinic experience preferred) • NAP consistency and local citation management • Keyword research for “near me” and city-based searches • Familiarity with geo-tagged images and GBP best practices Please do NOT apply if your work focuses on: • Backlink building • Blog or content creation • National or enterprise SEO • Paid ads or PPC