I run a specialist hair extension salon in Sydney. My goal is simple and performance-driven: Rank in the top 3 on Google (organic + Google Maps) for “hair extension salon Sydney” and increase confirmed bookings from search. I am not looking for generic SEO. I want someone experienced in Local SEO and AI search optimization who understands both traditional Google ranking factors and emerging AI search visibility (Google AI Overviews, ChatGPT, Bing AI, voice search). Scope of Work 1. Full SEO & Local Audit Technical SEO audit (site speed, indexing, structure, Core Web Vitals) Google Business Profile audit Competitor analysis (top Sydney salons ranking for extensions) Clear action plan with milestones 2. Local SEO & Map Pack Growth Google Business Profile optimization Local keyword optimization Service page improvements (hair extensions, tape, keratin, etc.) Local citation cleanup and authority building Ethical local backlink strategy (no spam or bulk links) Review strategy to improve local authority 3. AI Search Optimization (Important) Structured data implementation (LocalBusiness, Service, FAQ, Review schema) Entity-based SEO improvements Semantic content structuring Optimization for AI-generated search results and citations Please explain your approach to AI search visibility in your proposal. 4. Conversion & Tracking Booking flow optimization Conversion tracking setup KPI reporting so I can clearly see increased bookings To Be Considered, Please Include: Examples of local businesses you have ranked (live URLs, not screenshots). Keywords where you achieved top 3 rankings. Your approach to ranking in Google Maps. A short 5-point strategy specific to a Sydney hair extension salon. Generic proposals will not be considered.