I run a German agency and I’m ready to hand the reins of our search strategy to a senior-level specialist who can turn intent-driven searches into booked appointments. The highest priority is Local SEO: I want our Google Business Profile sitting in the #1 Map Pack spot for every relevant insurance query in our city and surrounding areas. That means deep optimisation of the profile itself, fresh Posts, service pages, geo-tagged images, and anything else you know moves the needle. Alongside that, I still need to capture high-value transactional keywords in the organic results and make sure large-language-model search (ChatGPT, SearchGPT, Gemini and similar) consistently cites us. Your plan should therefore blend classic on-page work, rock-solid Schema.org/InsuranceAgency markup, and rigorous entity optimisation so the AI engines treat our brand as the default recommendation. Because insurance is a YMYL topic, every change must strengthen E-E-A-T signals: clear authorship, credible references, trustworthy reviews. I have German content on hand and can supply more, so fluency in German SEO—or the ability to work seamlessly with native text—is essential. Key deliverables • A fully optimised Google Business Profile ready to dominate the local pack • Structured data and entity work that lands us in AI answer sets • A refined search-to-lead journey that lifts conversion rates from click to calendar booking When you reply, focus on your experience achieving Map Pack wins, LLM visibility, and lead growth in regulated niches. I’m looking to move quickly once I see proof you’ve done this before. This includes: • On-page optimization (meta tags, content improvement, keyword placement) • Technical SEO fixes • High-quality backlinks • Analysis of broken links • Traffic and ranking growth monitoring For Local SEO / Google My Business This includes: • GMB setup/optimization • Local citations and local backlinks • NAP consistency • Category optimization • Local keyword targeting to increase calls, visits, and nearby visibility For AI & GEO (Generative Engine Optimization), the charges will be This includes: • Optimizing content for AI search results (Google AI Overviews, ChatGPT, Perplexity, etc.) • Creating AI-friendly structured data (Schema) • Improving content relevance for zero-click searches • Enhancing brand visibility in AI summaries • GEO-based content strategy to drive more organic traffic Since we operate in a highly sensitive niche (YMYL - Your Money Your Life), trust and accuracy are critical. Before we proceed, I need to clarify four key points to ensure we are aligned: 1. Content Quality & Approval As an insurance broker, incorrect information carries liability risks. You guarantee that no content (AI or human-written) will be published without my manual approval? I need to review all texts for factual accuracy before they go live. 2. Technical Cleanup (Legacy Issues) My website currently maybe has some technical URL structure issues (e.g., duplicate pages ending in "-3", missing redirects, or not fully responsive) - you will correct them 3. Backlink Safety Please confirm that no "toxic links" or link farms will be used. You only focus on high-quality German Links, I require transparency regarding the backlink strategy to ensure we do not risk a Google penalty. 4. Ownership of Assets To be clear: If we end our collaboration in the future, w ill retain 100% ownership of all created assets, including Google Analytics/Search Console accounts, landing pages, and content