Project Title: Professional Loan Officer Website with LOS Integration & Compliance Standards 1. Project Background & Goal I am a Loan Officer looking to establish a professional digital presence. The primary goal of this website is to serve as a credibility tool for referral partners (Realtors) and a conversion point for borrowers. I need a site that looks modern, functions flawlessly on mobile devices, and directs users to my secure loan application. 2. Target Audience Homebuyers: First-time buyers, veterans, and investors looking for mortgage calculators and an easy way to apply. Real Estate Agents: Partners checking my credibility and looking for resources to share with their clients. 3. Scope of Work & Features I require a complete website build with the following specific functionality: Core Pages: Home, About Me/Bio, Loan Options (FHA, VA, Conventional, Jumbo, etc.), Mortgage Calculators, Reviews/Testimonials, and Contact. Tech Integrations: "Apply Now" Call-to-Action: These buttons must link externally to my existing Loan Origination System (LOS) portal (e.g., Floify,). Calculators: Functional mortgage calculators (Payment, Amortization, Affordability) embedded directly on the site. CRM: Contact forms must ensure deliverability to my email/CRM. Compliance (Crucial): The footer must be sticky or present on every page and include: My NMLS ID #. Company NMLS ID #. Equal Housing Lender logo. State licensing disclosure text. Design Aesthetic: Clean, professional, and trustworthy. Color scheme should align with my company branding (I will provide logo and hex codes). Mobile-First: The majority of my traffic is mobile; the mobile experience must be perfect. 4. Content & Assets I will provide: My professional headshot, company logo, NMLS numbers, and bio text. I need help with: Stock photography selection for "housing/lifestyle" images and basic copywriting for the "Loan Options" descriptions. 5. Technical Preferences CMS: I prefer a user-friendly CMS (like WordPress with Elementor, or Squarespace) so I can easily update my blog or change text later without coding knowledge. SEO: Basic on-page SEO setup (meta tags, proper headers) for my local market area. Security: SSL certificate installation is required. 6. Google Seo and GBP 7. Timeline & Budget Target Launch Date: 3 weeks. Budget: 750 7. Examples I like the look and feel of these sites (purely for design inspiration): https://crosscountrymortgage.com/ https://roundpointmortgage.com/