I want to turn our LinkedIn Page into a stronger brand touch-point for industry professionals. The focus is on brand awareness rather than hard selling, so I need help with three key areas: • Page tune-up – Rewrite the headline, “About” section, specialties, and banner image copy so our positioning is unmistakable at a glance. • Starter content plan – A simple one-month calendar that mixes industry news, timely company updates, and thought-leadership posts (all three content types are essential). • Posting guidelines – Basic tips on optimal post length, hashtags, and use of LinkedIn Analytics so my team can keep momentum after the first month. I’ll supply existing brand assets, tone-of-voice notes, and any data you need from current analytics. Deliver everything in a concise PDF or Google Doc, along with editable text for the Page sections.