I want to expand my company’s reach on LinkedIn by turning our profile into a magnet for new, relevant connections. The main lever will be engaging content—specifically well-curated industry news and trend pieces that spark conversation, attract the right audience, and motivate them to hit “Connect.” Here’s the outcome I’m after: • A steady flow of fresh, insight-driven posts (text, images, or short videos) that reinforce our expertise in the sector. • Noticeable, trackable growth in first-degree connections and, by extension, followers. What I’ll hand over: brand guidelines, past posts, and key industry sources. What you’ll deliver: a 30-day content calendar, the actual post copy plus accompanying assets, and weekly performance snapshots so we can tune the approach as we go. No paid LinkedIn ads are planned at this stage; the emphasis is entirely on organic reach through top-tier content and proactive engagement in the comments. If this sounds like your wheelhouse, let’s talk metrics and timelines and get the calendar rolling.