I’m building a web-based CRM whose sole focus is effective lead management. The application must let me assign a score to every incoming lead and give me clear, real-time analytics and reporting so I always know which prospects deserve attention first and how my funnel is performing. Key expectations • Lead Scoring: configurable rules that update automatically as new data comes in. • Analytics & Reporting: intuitive dashboards, exportable charts and tables that show conversions, sources, and team performance. I’m happy for you to choose the tech stack—Laravel, Node, Django, React, or any modern alternative—so long as the final product is fast, secure, mobile-responsive, and easy to extend. Deliverables 1. Fully functional CRM web application deployed to my hosting environment 2. Source code with clear, inline documentation 3. Setup guide and short video walkthrough of the main features I will test the build against the feature list above and sign off once lead scores calculate correctly and the analytics match the sample data I provide. If this sounds straightforward for you, let’s talk timelines.