The goal is to create a modern, responsive landing page designed to collect leads (user applications) and integrate seamlessly with a CRM system for efficient lead management. The landing page should be visually appealing, optimized for conversions, and compatible with mobile and desktop devices. 1. Objectives • Drive user engagement and maximize lead capture through an intuitive form. • Ensure seamless integration with a CRM system to store and manage leads. • Deliver a fast-loading, SEO-friendly, and visually consistent landing page. 2. Scope of Work The freelancer will: • Design and develop a single-page landing page. • Implement a lead capture form with validation. • Integrate the form with a specified CRM system (e.g., HubSpot, Salesforce, or other, to be confirmed). • Ensure responsiveness across devices (mobile, tablet, desktop). • Optimize for performance and basic SEO. 3. Design Requirements • Style: Clean, modern, professional design aligned with [insert brand guidelines, colors, or logo, if applicable]. • Structure: • Header: Clear headline, subheadline, and a strong call-to-action (CTA) button. • Hero Section: Eye-catching visual (image/video) with a brief value proposition. • Features/Benefits: 3–5 key points highlighting the offer (e.g., product/service benefits). • Lead Capture Form: Fields for Name, Email, Phone (optional), and a custom field (e.g., comments or preferences). Include a prominent CTA button (e.g., “Submit,” “Get Started”). • Testimonials/Trust Signals: Optional section for reviews or logos of trusted partners. • Footer: Basic contact info, privacy policy link, and social media links (if needed). • Visuals: Use high-quality, royalty-free images or custom graphics (freelancer to propose or source). • Responsiveness: Fully responsive design with testing on iOS/Android browsers and desktop (Chrome, Safari, Firefox). 4. Technical Requirements • Platform: Build on a CMS (e.g., WordPress with Elementor), custom HTML/CSS/JavaScript, or a landing page builder (e.g., Wix, Unbounce), based on discussion. • Form Functionality: • Client-side validation for all fields (e.g., valid email format, required fields). • Anti-spam protection (e.g., reCAPTCHA). • Confirmation message or redirect to a “Thank You” page after submission. Timeline for the work 3 days