I need a focused Facebook / Instagram campaign built and running inside the next four weeks with one clear objective: a steady flow of qualified leads. Here is what I have so far: a Business Manager account, basic pixel placement, and some historical creative that performed well last year. What I’m missing is a specialist who can turn these raw pieces into a structured conversion funnel, select the right objectives, audiences, and placements, and then refine performance through data-driven optimisation. Deliverables I expect: • Audit of my existing Meta ad account and pixel setup • Audience research and look-alike creation keyed to lead generation • Compelling ad copy and creative suggestions (I can provide design resources if you supply specs) • Campaign build-out with clear naming conventions and reporting structure • Ongoing optimisation for CPL reduction and lead-quality improvement throughout the first month Acceptance criteria: ads are live within two weeks, daily spend is pacing correctly, event tracking shows at least 90 % firing accuracy, and weekly reports demonstrate progressive CPL improvement. If the launch goes smoothly I may open a phase two that expands into Google Ads and SEO, but the immediate milestone is getting Meta Ads profitable for lead capture.