I need a full-funnel advertising setup that turns curious scrollers into booked consultations for my fitness studio and personal training services. The entire focus is lead generation, so every impression, click and form submission must push prospects closer to an in-person visit. Campaign scope • Platforms in play: Google Ads search and display, plus Facebook and Instagram Ads. • Objectives inside each account: high-intent lead forms, call-only ads and retargeting sequences. • Geo-targeting: radius around my gym, adjustable after the first data review. • Creative: ad copy, headlines and visuals that highlight transformation stories, limited-time offers and free assessment hooks. • Tracking: conversion tags, Meta pixel and Google Analytics 4 events connected to a single online intake form so I can see cost per lead in real time. • Reporting cadence: a concise weekly snapshot and a deeper monthly analysis with next-step optimisations. Acceptance criteria 1. All campaigns are live with verified tracking pixels and test conversions firing before launch day. 2. Cost per lead meets or beats the industry benchmark we agree on during kickoff. 3. Dashboard links provided so I can log in and view results any time. If you have proven tactics for lowering CPL in the fitness space and can handle both creative and technical setup, this project should be a perfect fit.