create a brand kit: KYRP Brand Foundation Brief KYRP stands for Know Your Riding and Poll. The goal is to present KYRP as a serious software infrastructure company for government, not a startup. The brand must communicate neutrality, trust, credibility, and security. Brand foundation deliverables Logo Color system Typography / fonts PowerPoint templates Website look & feel Business cards Email signatures Social graphics 1) Brand Overview Company Name: KYRP (Know Your Riding and Poll) Industry: Government software Product: Operating system for public service offices (casework, workflow, reporting, constituent engagement, intake hub, calendar, member insights). Core Idea KYRP helps elected officials and public offices operate leaner, smoother and more effectively while providing visibility and service-level accountability toward constituents. 2) Brand Personality We are NOT: flashy political partisan startup-y playful trendy We ARE: Neutral Effective Actionable intelligence Institutional Trustworthy Modern Secure Infrastructure 3) Emotional Goal When a government buyer sees KYRP branding, they should feel: This is serious. These people understand government. Low risk. Professional. Mature. The feeling should be fundamentally conservative and calm — almost boring. 4) Logo Direction Style: Wordmark only — KYRP. No mascots. No symbols initially. No clichés such as maple leaves, gavels, domes, etc. Feel: Bold, confident, minimal, timeless. Reference direction: Stripe, Salesforce, ServiceNow. Not like Canva or trendy startups. 5) Color Strategy We want subtle inclusion of Canadian party colors while remaining neutral. Federal palette reference: Liberal → red Conservative → blue NDP → orange Green → green Usage: Thin accent lines Gradient options Secondary highlights Charts / UI indicators Primary base color should be neutral such as deep navy, charcoal, or dark slate. Rule: 80% neutral, 20% accent. 6) Fonts Should feel governmental, modern, highly legible. Examples: Source Sans, Helvetica Neue. Avoid script or playful startup typography. 7) Photography / Graphics Use: Real civic environments City halls Maps Offices Data visuals Clean UI mockups Avoid: Handshakes Smiling service reps Cheesy stock Political rallies 8) Iconography Simple, line-based, professional. Should resemble government reports rather than consumer apps. 9) PowerPoint / Google Slides Feel: Procurement-ready, clean, structured, calm authority. Title slide: Large KYRP, subtitle, simple background, subtle accent line. Content slides: generous white space, clear headers, minimal visuals, clean charts, footer with logo. Should resemble McKinsey, Deloitte, or formal government briefings. 10) Business Cards Front: KYRP logo, name, title, phone, email. Back: minimal, possibly thin accent line. Paper feel: premium matte. 11) Website Feel Tone: calm, direct, outcome-driven, serious. Avoid hype, buzzwords, or excessive animation. 12) UI Alignment Brand should match the product experience: simple, structured, dashboard-like, clear hierarchy. 13) What Good Looks Like If KYRP materials sit next to Deloitte, Salesforce, Accenture, or ServiceNow, they should feel like they belong in the same category.