The goal is to turn my existing Instagram business account into a consistent, measurable source of revenue. Followers and baseline content are already in place, but conversion is still minimal. What I need most now is a fresh, compelling content concept—especially video tutorials—that both elevates the visual feed and persuades viewers to take action. Here is what the project covers: researching my core audience to understand pain points and interests, shaping content pillars around those insights, and building a calendar that marries video-first ideas with a cohesive aesthetic for the grid. Every post should come with an optimized caption, hashtag set, and clear call-to-action. Stories must extend the narrative, and when ad campaigns make sense we will weave them in without disrupting organic engagement. Deliverables • Audience persona summary and key insights • 30-day content calendar with tutorial-led themes • Sample post mock-ups (image & copy) showing the upgraded visual style • Caption bank plus hashtag bundles ready for immediate use • Story sequence outline and, if required, an ad set proposal tailored to the same creative direction A successful hand-off means the account looks sharper, the feed feels unified, and engagement metrics (views, saves, taps to website) trend upward within the first month of implementation.