Job Post: Freelance Instagram Manager / Content Creator for Indian Cloud Kitchen Job Title: Instagram Manager & Content Creator (Freelance/Part-time) Location: Remote / Gurugram, Haryana (Local candidates preferred for occasional content shoots, may be) Niche: Food & Beverage / Cloud Kitchen About Us: We are The Kathi Culture, an exciting newly launched cloud kitchen based in Gurugram, Haryana. We specialize in authentic, mouth-watering Indian street food, specifically a wide variety of premium Kathi Rolls and Asian-fusion rolls. We operate on a delivery/takeaway model and are currently live on Zomato, alongside offering direct free delivery within a 3km radius for orders over ₹250. The Role: We are looking for a creative, food-obsessed Instagram Handler to take full ownership of our page. Your goal is simple: make people in Gurugram crave our rolls through the screen, build a local community of foodies, and drive online orders. Key Responsibilities: End-to-End Page Management: Plan the content calendar, post consistently, and reply to comments/DMs to build community engagement. Content Creation: Conceptualize and create high-quality, crave-worthy Instagram Reels, grid posts, and daily Stories. Offer Promotions: Design and promote engaging graphics/videos for our launch offers, Zomato availability, and direct delivery deals. Growth & Engagement: Actively engage with local Gurugram food bloggers, influencers, and target audiences to maximize local reach and followers. Our Ideal Candidate: Has proven experience managing social media for restaurants, cafes, or cloud kitchens. Has a strong portfolio of food-related Instagram Reels and posts. Understands the Gurugram food market and knows which local hashtags and trends work best. Possesses basic graphic design skills (Canva/Illustrator) for quick offer posts and story templates using our brand colors (Maroon, Gold, and Green). Bonus: If you are based in or near Gurugram and can occasionally visit the kitchen to shoot fresh, behind-the-scenes content of the food being prepared!