I need someone to take over my brand’s Instagram presence and turn it into a consistent, product-focused showcase. Your job is to plan, produce, and publish engaging Posts, Stories, and Reels that highlight our offers and ultimately drive sales. Here’s what I need from you: • A monthly content calendar that balances Posts, Stories, and Reels around launches, promos, and evergreen messaging. • Original visuals and copy that follow our existing style guidelines (logo, colors, tone of voice) while still feeling fresh and platform-native. • Scheduling and publishing via Meta Business Suite (or a similar approved tool), plus attention to optimal posting times. • Basic community management: monitoring comments and DMs on the day each piece goes live and flagging leads or support issues to me promptly. • A short performance summary at the end of each month outlining reach, engagement, and product click-throughs so we can tweak the next calendar. I provide past creative assets, brand guidelines, and product information. You bring concept ideation, editing skills (Photoshop, Canva, or equivalent), light video trimming for Reels, and a finger on current Instagram trends that keep our content discoverable. Acceptance criteria: 1. All scheduled content delivered one week before it goes live for approval. 2. Visuals meet Instagram specs and look crisp on both mobile and desktop. 3. Copy is error-free, includes the agreed-upon call-to-action, and uses hashtags we approve. 4. Monthly report sent within three days after month-end. If this sounds like your wheelhouse, let’s talk timing and workflow so we can get the first calendar built right away.