Our homepage is the first handshake with industry professionals, yet the current copy and visual hierarchy aren’t capturing the inspirational spark we want to ignite. I need an experienced writer-journalist with a strong public-relations mindset to audit that page, pinpoint the narrative gaps, and map out how we can turn the findings into a full PR push that boosts brand awareness across our sector. The immediate task is a detailed written review of the homepage—structure, headlines, sub-copy, calls to action, media hooks, and overall story flow. Once we agree the critique hits the mark, we’ll move straight into implementation: refining the copy, shaping an industry-focused brand message, and outlining how that message can cascade into press releases, feature pitches, and social snippets. Deliverables • A concise audit report (key strengths, missed opportunities, and priority fixes) • Revised homepage copy and headline options written in an inspirational tone • A step-by-step action plan for rolling the new messaging into our broader PR activities Acceptance Criteria • Feedback is specific, actionable, and tied to measurable awareness goals • Revised copy speaks directly to industry professionals and maintains an upbeat, aspirational voice • The implementation roadmap is realistic and sequenced for quick wins followed by longer-term visibility plays Experience shaping B2B or niche-industry stories is a definite plus, as is comfort writing both web copy and press materials. If this sounds like your craft, I look forward to reading your approach and a brief sample of similar work.