I’m looking for a skilled copywriter to craft a well-researched, engaging blog post aimed at the general public. The piece should explain the topic clearly, use a friendly tone, and keep readers hooked from headline to conclusion. Scope • Length: roughly 1,200–1,500 words—long enough to cover the subject in depth without losing readability. • Voice: conversational yet authoritative, free of jargon and accessible to a broad audience. • Structure: compelling introduction, logical sub-headings, concise paragraphs, and a memorable takeaway. • SEO: incorporate a handful of natural keywords I’ll supply, plus a meta description and suggested title tag. • Sources: cite at least three credible references (links or footnotes) to back major points. Deliverables 1. Final blog post in Google Docs or Word. 2. Meta description (155–160 characters) and proposed URL slug. 3. Brief outline showing headline hierarchy (H1, H2, H3). I’ll share the exact topic and keyword list once we start. If you have previous examples of informative posts written for a broad audience, please include a link so I can gauge style and tone.