I need three core web pages—Homepage, About Us, and Services—rewritten for a healthcare audience of business professionals. Each page should land between 300 and 400 words, use a formal, authoritative voice, and reinforce our brand’s credibility while nudging visitors toward clear next steps. Scope and expectations • Draft 1: complete copy for all three pages. • Draft 2: a single refinement round incorporating my feedback. • Keyword strategy: weave in competitor-related keywords naturally and attach a brief note (two or three sentences per page) explaining why each term was selected and how it supports positioning. • Consistency: mirror our existing messaging framework, preferred terminology, and style guide so tone feels seamless across the site. • Quality control: light proofreading for grammar, flow, and clarity so the text is ready for immediate upload. Audience & intent We operate in healthcare, speaking to decision-makers—procurement leads, operations directors, clinical executives—who expect precision and professionalism. The primary goal of each page is to enhance brand credibility. Logistics I’ll send my current messaging overview and a list of key competitors at kickoff. Please share recent samples that prove you’ve written B2B or other professional-grade web copy, ideally in healthcare or a similarly regulated space, and confirm you can deliver both drafts within 5–7 days. I’m ready to start as soon as I find the right writer.