I need my Google My Business profile taken from “just claimed” to fully optimised, with one clear goal in mind: get the phone ringing. Every element you touch should push visitors toward that bold, colourful “Call Now” button and help my listing rise in local search results. Here’s what I’m expecting: • Complete profile audit and cleanup – correct categories, services, hours, photos, and NAP consistency. • Design and implement a standout, on-brand call-to-action button that looks great on both desktop and mobile. • Local-search optimisation – keyword-rich business description, posts, and geo-tagged imagery that target the terms my customers actually type. My priority is visibility in standard local results; improved Maps placement and review strategies are nice bonuses but not mandatory. • Basic reporting on the changes made and the ranking or call-tracking metrics you’ll use so I can see progress. Please outline the steps you’ll take, the tools you prefer for GMB management and local SEO, and a realistic timeline for initial results.