I’m launching a designer T-shirt brand aimed squarely at Gen Z and I need the entire Shopify presence shaped for that audience. The look should feel trendy and modern from the first scroll, with smooth mobile-first navigation, big product imagery and on-brand micro-animations that keep the site lively without slowing it down. Two core features have to be baked in from the start: real user reviews/ratings displayed directly on each product page and flexible, easy-to-use customizable options so shoppers can tweak prints, colors or fits before checkout. Everything must function flawlessly with Shopify’s native checkout and major payment gateways. Alongside the build, I want a detailed competitor analysis focused on similar T-shirt stores—think design approach, pricing strategies, upsell tactics, social proof placement and ad creatives. The insights should translate into actionable recommendations that we can implement immediately within the theme, copy and funnel. Key deliverables: • Fully configured Shopify store (theme, pages, navigation, apps, settings) ready for launch • Integrated user review system and product customizer, tested end-to-end • Competitor analysis report with screenshots, metrics and clear takeaways specifically for designer T-shirt brands targeting Gen Z • Quick handover guide so I can manage products, promotions and analytics myself If you live and breathe Shopify Liquid, theme tuning, Klaviyo, and know how to reverse-engineer what the best T-shirt players are doing, I’d love to work together.