Project Overview I’m looking for a tracking and analytics expert to fully configure conversion tracking for my Shopify store, integrating all major advertising and analytics platforms. The goal is to ensure accurate, consistent, and detailed conversion data across Shopify, Google Tag Manager, Google Analytics 4, Google Ads, Meta (Facebook/Instagram), and TikTok Ads. Scope of Work 1. Google Tag Manager (GTM) Install and configure GTM properly in Shopify (theme + checkout if applicable). Create custom tags, triggers, and variables for key eCommerce events (view_item, add_to_cart, begin_checkout, purchase, etc.). Ensure all events fire correctly and are tracked in GTM Preview Mode. 2. Google Analytics 4 (GA4) Connect GTM with GA4. Verify automatic and custom events. Pass all relevant eCommerce parameters (item ID, category, value, currency, etc.). Configure and test conversions in GA4. 3. Google Ads Link Google Ads and GA4 or configure dedicated Google Ads tags in GTM. Set up and verify purchase conversion tracking. Ensure remarketing audiences are working correctly. 4. Meta (Facebook & Instagram) Install the Meta Pixel through GTM or native integration. Implement the Conversions API (CAPI). Verify event matching and data accuracy between browser + server events. Ensure purchase values and parameters match GA4 and Ads tracking. 5. TikTok Ads Add TikTok Pixel using GTM. Enable Advanced Events API for TikTok. Test and validate all eCommerce events in the TikTok Ads dashboard. 6. Testing & Validation Test and confirm all events fire correctly across platforms. Validate conversions in GA4, Ads, Meta, and TikTok dashboards. Provide a short report or screen-recorded walkthrough showing correct setup.