1. Objective • To design and develop a Fractional Real Estate Section on homeraaga.com that showcases fractional ownership opportunities in a professional, user-friendly, and scalable manner. • Goals include: educate visitors, showcase opportunities, establish trust, capture leads via Zoho, and provide a seamless investor experience. 2. Pages & Structure • A. Main Landing Page (/fractional/): Hero section, explainer, why choose us, how it works infographic, featured opportunities, testimonials, FAQs, disclaimer. • B. Listings Page (/fractional/opportunities/): Filters (city, type, category, risk, min investment), sorting, property cards with status & CTA, load more, CTA banner. • C. Individual Opportunity Page (/fractional/opportunity/slug/): Header with banner & sticky CTA, overview, details, location map, financials, documents, risks, similar opportunities, enquiry form. 3. Functional Requirements • Custom Post Types & Fields for fractional opportunities. • Zoho CRM Integration with UTM-enabled forms. • Book a Call CTA, carousel for related properties. • Mobile-first optimization, Google Lighthouse >85. 4. Design & UX Requirements • Clean, modern, responsive design aligned with homeraaga.com. • Sticky CTAs, AJAX-based filtering, social sharing buttons. • Compliance disclaimer always visible. • Accessibility with alt text, WCAG AA contrast compliance. 5. Admin & Backend Requirements • WordPress CPT + ACF setup, bulk edit capability. • Editable content (no hard-coded fields). • Role-based permissions (Ops/Marketing). • Reusable disclaimer blocks. 6. Assumptions • Hosting, plugin costs excluded. • Content and imagery to be provided by client. • Optimization limited to 3 templates. • UAT within 3 working days post-delivery. • Additional requirements may affect cost/timeline. 7. Deliverables • Landing Page, Listings Page, and Individual Opportunity Page templates. • CPT & custom fields setup. • Zoho integration with UTMs. • SEO optimization (structured data, meta). • Testing & QA for cross-browser/device compatibility. 8. Test Cases (UAT) • Functional: filters, sorting, load more, enquiry form Zoho integration, CTA responsiveness, document downloads. • Design/UX: responsive layouts, consistent branding. • Performance & SEO: Lighthouse >85, schema validation. • Security & Compliance: disclaimer visibility, permissions. • Accessibility: alt text, tab navigation, WCAG AA compliance. 9. Cost & Timeline • To be provided by freelancer: timeline by phase (wireframes → dev → UAT → launch), cost breakdown, inclusions/exclusions, assumptions.