We are a specialized Google Ads and PPC agency. We are looking for a high-level Digital Marketing Consultant with 5–10 years of experience to act as our Strategic Lead and Auditor. This is not an execution role (we have an internal team for that). This is a leadership and strategy role focused on growing our organic presence and authority in the PPC niche. ## Scope of Work (5–6 Hours / Week) _____________________________________ 1. Strategic Leadership: Act as a Mentor/Lead to our internal team (Writer, Video Editor, SEO Specialist). 2. Growth Planning: Use GA4 and Search Console to identify "Low-Hanging Fruit" and content gaps. 3. The "Next Gen" SEO: Develop and implement strategies for AEO (Answer Engine Optimization) and GEO (Generative Experience Optimization) to ensure our brand appears in AI-driven search results. 4. Content Direction: Source high-intent topics for our blog and YouTube channel that attract B2B decision-makers, not just general traffic. 5. Auditing: Conduct weekly reviews of team output (technical SEO, link quality, and content relevance) to ensure "best-in-class" standards. ##Candidate Requirements _____________________________________ # 5-10 Years Experience: Proven track record of growing B2B service-based brands or Digital Agencies. # Technical Mastery: Deep knowledge of Technical SEO, Content Optimization, and modern Analytics (GA4/GSC). # B2B Logic: You understand that we value Qualified Leads over vanity metrics like "total traffic." # Management Skills: Ability to give clear, actionable instructions to a creative team and hold them accountable. ## The Goal _____________________________________ Consistent growth in organic visibility and inbound inquiries for our Google Ads & PPC Management services. ##How to Apply (Strict Instructions) _____________________________________ -Do not send a generic or AI-generated cover letter. I value my time and yours. Please reply with a step-by-step bulleted list addressing: -Proof of Work: A brief summary of a digital agency or B2B brand you have grown (mention specific metrics if possible). -AEO/GEO Insight: In two sentences, how would you approach optimizing our site for AI search engines? -Management Style: How do you typically handle a weekly 1-hour sync with a remote team to ensure execution? -Availability: Confirm that you are comfortable with a 5–6 hour weekly engagement.