Figma Redesign Based on Existing Wix Website (Structure + Conversion Improvement) Job Description We are looking for a skilled UX/UI designer to redesign and improve the structure of an existing website. The current website is built on Wix: https://moguetokyo.com This is NOT a simple visual redesign. We want to improve: • Site structure • Conversion flow • Positioning clarity • Booking CTA placement The goal is to create a conversion-focused Figma design that will later be implemented in WordPress. Project Background Business type: Premium on-demand massage service in Tokyo Target: 40–55-year-old male business professionals (Minato area) Positioning: Mid-to-high price range Main offer: 90-minute course (core product) Primary booking method: LINE We want to reposition the site as a: “Sleep & mental fatigue recovery service” (not just a general massage site) Scope of Work You will: • Analyze the current website (https://moguetokyo.com ) • Improve the homepage structure • Improve conversion flow • Redesign booking CTA strategy • Improve pricing presentation (90-min as main plan) • Improve psychological flow • Keep a premium, soft, trustworthy tone Deliverables: • Complete Homepage design in Figma • Mobile-first layout (mobile priority) • Desktop version aligned with mobile • Clear CTA placements • Organized section structure Optional (if capable): • Site map proposal • Wireframe before final UI Important Notes • Avoid overly medical or aggressive tone • Avoid luxury-overkill visuals • Keep it premium but approachable • Conversion-focused design is critical Ideal Candidate • Strong UX thinking (not just visual design) • Experience in service-based websites • Experience designing booking-focused landing pages • Understands premium positioning Timeline 1–3 days preferred. Budget Fixed price –$20 To Apply Please include: 2–3 similar redesign projects Short explanation of your conversion approach