I’m preparing to launch a new clothing label and need a clean, conversion-focused website that lets shoppers move smoothly from browsing to checkout. The top priority is selling products directly online, so every page should guide visitors toward making a purchase while reinforcing the look and feel of the brand. I’m flexible on the underlying platform—Shopify, WooCommerce, or even Magento—so long as the end result is stable, secure, and easy for me to maintain once hand-off is complete. Please let me know which option you feel suits a growing fashion business best and why. Essential functionality: • Customer reviews and ratings displayed on each product page. • Mobile-first layout that adapts beautifully across devices. • Simple discount-code field at checkout (nice-to-have, not critical). For this initial build I’m keeping scope lean: • A polished home page that highlights latest drops. • Collection pages for up to five categories. • A product detail template ready for me to duplicate as the catalog grows. • Fully configured cart and checkout, connected to a payment gateway (Stripe or PayPal preferred). • Basic style guide covering fonts, colors, and spacing so I can add new pages later without breaking consistency. Please include links to past fashion or e-commerce sites you’ve designed, outline the steps you’ll take to deliver a working store, and estimate the timeline for a first launch-ready draft.