Scope of Work (SOW) – Ferris Group WordPress Website Overview Build a modern, standards-aligned WordPress website for Ferris Group (Facilities Consulting • Est. 1969). Translate the approved one-page prototype and site plan into a full, editable WordPress site with modular blocks/components. Goals & Objectives Clearly present Ferris Group’s services and standards alignment (ISSA CIMS-GB ↔ APPA). Showcase the benchmarking workflow KPI → APPA → QA → QC → $/sqft and Butler FM technology integration (Technology → Equipment Optimization → AI). Generate qualified leads via: “Ask Mr. Ferris a Question” form. “Book a Consultation” CTA (header shows “Book Free Consultation (paid by ISSA)”). Support case studies and downloadable 1-pagers (PDFs). Primary Deliverables Production-ready WordPress site, responsive, accessible, and easy to edit. Reusable Gutenberg blocks (or modern page builder) for: service cards, KPI tables, flow diagrams, case tiles, stat blocks. Pages/sections per Sitemap (below). Two forms: Ask Mr. Ferris (simple Q&A capture) Book a Consultation (spam-protected) Resources/Downloads hub for PDFs with simple admin upload. Dark theme, global typography, and spacing to match prototype. On-page SEO (titles/meta/schema for Organization, Service, Article). Analytics (GA4; optional LinkedIn Insight Tag). Sitemap / Information Architecture Home (Hero; Ferris Method: Assess → Benchmark → Improve → Validate; CTAs) Services (Consulting; SSOP & Forms; Operational Excellence; RFP Management; Butler FM Technology; Equipment Optimization; Floor Safety; Floor Appearance; Facility Performance; Cost Analysis) Brand Narrative (Consult • Contract • Restore • Maintain (FME) • Technology) Benchmarking (KPI Library; Sample Benchmarks; KPI → APPA → QA → QC → $/sqft flow) Standards & Compliance (ISSA CIMS-GB overview; APPA alignment; program mapping) Case Studies (Property Management – Ontario; Contract Cleaner — Equipment Program & Six Sigma; University; Retail; Healthcare) + detail page for Property Mgmt (Ontario) Resources (Templates, Guides, Whitepapers, Butler FM overview, case PDFs) Ask Mr. Ferris (question form) Contact — Book a Consultation Legal (Privacy, Terms) Key Content Requirements Include NFSI Slip, Trip & Fall testing (BOT-3000e / ANSI A326.3) on Safety. Show APPA scoring integration and cost-per-sq-ft models (Benchmarking/Standards). Highlight Butler FM Operations Technology (Technology → Equipment Optimization → AI). Under Maintain, reference FME (Facility Maintenance Equipment). Case tiles + one detailed case page (Ontario). Optional “Download 1-pager (PDF)” button. Functionality Header: Left “Ask Mr. Ferris a Question” prominent button (desktop), right “Butler FM” + “Book Free Consultation (paid by ISSA)”. Sticky navigation with anchor links; smooth scroll; active link state. Forms: store submissions in WP + email notifications; basic spam protection (honeypot or reCAPTCHA). Resource downloads: secure file handling; open PDFs in new tab; easy admin replacement. Custom blocks/shortcodes for KPI tables and flow arrows. Case detail template: stat tiles (APPA, DCOF, cost/sqft), scope, validation evidence. Design & Branding Dark theme, high contrast; rounded corners; soft shadows; generous spacing. Clean sans typography; bold headings; pill/chip UI for tags. Use provided Ferris Group logos (including white variant) and brand accents. Performance & Accessibility Lighthouse ≥ 90 on Performance/Best Practices/SEO for Home at launch. WCAG 2.1 AA: color contrast, focus states, semantic headings, descriptive alt text/labels. Fully responsive (≥320px to large desktop). SEO & Analytics On-page SEO: titles, meta descriptions; logical H1-H3 hierarchy; internal linking. XML sitemap & robots.txt; Open Graph/Twitter cards. GA4 site-wide; event tracking for form submissions; optional LinkedIn Insight tag. Hosting & Tech Stack WordPress (latest stable). Custom child theme or block theme. Recommended plugins: Forms (Gravity Forms / Fluent / Contact Form 7 + Honeypot) SEO (Yoast or RankMath) Caching (WP Rocket or LiteSpeed Cache) Security (Wordfence or Sucuri) Staging environment with one-click push to production. Security Hardened login (rate limiting), minimum plugin footprint, minor auto-updates. Enforce SSL/HTTPS; set secure headers; disable XML-RPC if not needed. Content Migration Load approved copy from provided RTF and canvas prototype. Place provided PDFs in Resources and link from relevant pages (case studies). Insert images/logos; optimize and provide @2x where helpful. Admin & Training Editor-friendly blocks; concise handoff guide (PDF or Loom). One live 60-minute walk-through for content editors. Timeline & Milestones (example) Week 1: Setup, theme scaffolding, IA & block library. Week 2: Pages build, forms, resources hub, case template. Week 3: Standards/Benchmarking visuals, performance passes, QA/UAT. Week 4: Revisions, content load, launch + post-launch fixes. Acceptance Criteria Every nav link/anchor works; no console errors. Ask & Consultation forms submit successfully; email routing confirmed. Benchmarking page shows the KPI → APPA → QA → QC → $/sqft flow and sample table. Standards page maps CIMS-GB ↔ APPA; RFP Management page present. Case Studies grid shows all tiles + Property Mgmt (Ontario) detail page. Resources page lists PDFs; downloads open properly. Lighthouse ≥ 90 (Home); WCAG AA contrast; basic SEO checks pass. Assumptions Client provides hosting or agrees to recommended managed WP host. Client supplies final copy, brand assets, and PDFs. Up to 2 rounds of revisions included (site-wide, non-structural). Out of Scope (optional) Custom web app dev beyond WP; complex third-party API integrations beyond analytics/forms. Full copywriting beyond minor edits; original photography; ongoing SEO beyond launch setup. Client Responsibilities Provide content, logos, PDFs, and timely review feedback. Supply email addresses for form routing; provide analytics tags/IDs. Pricing & Payment (fill in) Fixed price or milestone-based. Example: 40% on kickoff • 40% at staging approval • 20% on launch. Contact Ferris Group —