I need a focused lead-generation push on Facebook that turns targeted traffic into qualified prospects I can nurture. The assignment covers: • Strategy & Funnel – map out a clear path from awareness ad to captured lead, including audience personas, offer, and follow-up flow. • Campaign Build – create and launch Facebook Ads Manager campaigns with compelling copy, visuals, and native lead-form integration. • Content Calendar – propose a mix of videos, images, and short posts that reinforce the offer and keep the page active. • Tracking & Optimisation – set up pixels, configure events, monitor performance daily, and tweak creative, bids, and audiences for better CPL. • Reporting – provide concise weekly reports outlining spend, leads generated, and actionable insights. My immediate priority is Facebook, though success here could open future work on Instagram or Twitter. Please outline the steps you would take, the tools you rely on (e.g., Meta Business Suite, Canva, Zapier, CRM integrations), and any past results that show you can scale lead volume while keeping costs efficient.