I sell a digital product and need new customer purchases to grow fast. I have my creatives and landing pages ready; what’s missing is a tightly-structured Facebook and Instagram ads system aimed squarely at direct sales for a broad, general-consumer audience. Here’s what I expect from the engagement: • Campaign architecture built in Ads Manager, including conversion-optimised ad sets, interest / look-alike targeting, and clear naming conventions • Proper Meta Pixel (and API, if you prefer) set-up with custom conversion events so results track accurately back to sales • Compelling ad copy & visual suggestions—or final creatives if you prefer working end-to-end—tested through at least two A/B variations • Ongoing optimisation for the first two weeks: bid adjustments, budget re-allocation, negative audience pruning, and creative refresh if required • A concise report at hand-over summarising spend, ROAS, next steps and screenshots of each key setting Existing assets (landing pages, brand guidelines, logo files) will be provided on day one. I work quickly and respond to messages within hours, so collaboration should feel smooth. If you routinely scale digital-product funnels on Meta, let’s get this campaign live and profitable.