I am looking to get our entire Facebook advertising ecosystem running smoothly so we can scale online sales. My immediate goal is very clear: increase online sales, not just clicks or page likes. Here is where we currently stand: • The Facebook Pixel is already on the site, but events and conversions are not firing the way they should, so I need someone to review, correct, and verify every standard- and custom-event. • Our product catalogue exists, yet some items fail to sync and certain variants show incorrect pricing. This has to be cleaned up so that dynamic ads can run without errors. • Target-audience definitions were built ad-hoc; I want them re-engineered using look-alike, retargeting, and interest stacks that align with our buyer data. • Ongoing ad-performance tracking is critical. I need clear reporting inside Ads Manager (and ideally Google Analytics) that tells me which campaigns and products are actually driving revenue. Acceptance criteria 1. Pixel diagnostics show “green” status for all intended events. 2. Catalogue sync reports zero errors and all products are eligible for dynamic ads. 3. At least three evergreen audiences are created (cold, warm, look-alike) and saved for future use. 4. A dashboard or custom column setup is delivered that tracks ROAS, cost-per-purchase, and funnel drop-off. If you can also refresh ad creatives later, great—but for now the focus is pixel accuracy, catalogue integrity, precise audience setup, and crystal-clear performance tracking. Let me know your approach and timeline, and we can get started right away.