WordPress Website Completion, Page Expansion & Optimisation (Theme Installed) Project Overview We are looking for an experienced WordPress freelancer to finalise, expand, and refine our company website. The website is already live on WordPress with: A premium WordPress theme installed and configured Initial pages created by the theme provider (limited to 5 pages) Branding (colours, typography, logo) applied Core structure and navigation in place Approved content and messaging ready for use The original 5-page limit applied only to the theme installation package. This project is to go beyond that, including editing existing pages and building additional pages using the existing theme templates. Scope of Work Phase 1 – Review & Refinement of Existing Pages Review and improve the pages already built, including: Home Products overview About Blog Contact Tasks may include: Content edits and refinement Reordering or simplifying sections Layout and spacing adjustments Consistency in headings, typography, and CTA placement Mobile and tablet optimisation Minor UX improvements using existing theme components No redesign or new templates are required. Phase 2 – Additional Pages Create and implement additional pages using existing theme templates, including (but not limited to) 7 product pages All content will be provided. The work is primarily page creation, layout consistency, and polish. Phase 3 – UX, Mobile & Visual Polish Ensure visual consistency across all pages Improve spacing, alignment, and readability Responsive optimisation across devices Replace placeholders with supplied images, screenshots, and videos Phase 4 – SEO & Performance On-page SEO improvements: Page titles and meta descriptions Heading hierarchy (H1–H3) Image alt text SEO plugin setup (RankMath or Yoast) Clean URL structure XML sitemap Performance optimisation Ensure analytics and cookie consent work correctly together Phase 5 – QA & Launch Readiness Cross-browser testing Mobile QA CTA and form testing Blog template check Cookie consent validation Final clean-up and handover What This Project Is / Is Not This project includes: Editing and improving existing pages Building more than 5 pages Using existing theme templates Implementing provided content SEO and performance optimisation This project does NOT include: Custom theme development Full visual redesign Copywriting Backend software development