Job Description We are an excavation / site preparation business running a high-margin, low-volume lead model. This is NOT ecommerce. This is NOT lead-gen spam. We want ready-to-hire customers only. ⸻ Responsibilities • Build and structure Google Search campaigns only • Exact + Phrase match only • No Display • No Performance Max • No YouTube • No experiments without approval You will: • Create 6 separate campaigns (1 per service) • Write professional, confidence-based ad copy • Build negative keyword lists aggressively • Optimize for call quality, not CPC vanity metrics ⸻ Services We Advertise 1. Site Cut & Leveling 2. Site Preparation (Pre-Build) 3. Bobcat / Excavator Hire (With Operator) 4. Leveling & Compaction Only 5. Small Commercial / Builder Works 6. Tight Access Excavation ⸻ What Success Looks Like • Fewer leads • Higher job value • Shorter sales cycle • Easy quoting • Minimal time waste ⸻ Required Experience • Google Ads for local services or construction • Understanding of bottom-of-funnel intent • Comfort saying “no” to low-quality traffic ⸻ Deliverables • Campaign & ad group structure • Keyword lists (exact + phrase) • Ad copy (multiple variants) • Negative keyword lists • Setup recommendations ⸻ Do NOT Apply If • You focus on ecommerce ROAS • You rely on broad match • You measure success by impressions • You don’t understand service economics